Responsibilities and Roles:
Conduct keyword research in accordance with the client's business goals to improve current content and find new chances.
In accordance with the components and architecture of websites and web pages, offer SEO analysis and recommendations.
Give advice and carry out content creation plans in accordance with both general and keyword-specific SEO objectives.
In order to do diagnostic reports on client projects, administer search engine programmes (XML sitemaps, shopping feeds, and webmaster tools).
Contribute to the creation and usage of marketing material for social media (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers).
Implement link-building initiatives in accordance with the SEO objectives of the customer.
Aid in the creation and implementation of communication and content strategies through social networks in alignment with SEO objectives.
Keep up with changes in the SEO, search engine, social media, and internet marketing industries.
Monitor and manage dashboards, reports, and other crucial reporting tools for web analytics, highlighting important areas in line with client objectives.
Search performance across the main search channels is monitored and evaluated.
Keeping the team and management informed about the progress, schedule, and outcomes of the project.
To accomplish client goals, carefully collaborate with the other team members.
Qualifications & Professional Skills:
Experience in search engine optimization (SEO) and/or content marketing for at least a year is desired.
MS Excel, PowerPoint, and Word competence
Knowledge of website analysis techniques employing a range of analytics tools, such as Google Analytics, as well as an internal reporting tool
Having worked with well-known keyword tools (Google, SEMRush, etc)
A solid knowledge of CMS environments, including developing and managing content in them
Ideally, you know how to manage websites and use HTML and CSS.